In an exciting new partnership, Hero MotoCorp, the world’s leading motorcycle and scooter manufacturer, has teamed up with Thums Up, India’s top beverage brand under The Coca-Cola Company.
Together, they are launching the Mavrick 440 Thunderwheels, a special limited-edition version of Hero MotoCorp’s popular Mavrick 440 motorcycle.
This exclusive series of motorcycles reflects Thums Up’s spirit of adventure and thrill, combined with Hero’s cutting-edge technology and engineering excellence. The collaboration aims to offer young consumers an unforgettable “Toofani” experience.
The Mavrick 440 Thunderwheels is designed for those who dare to be bold, capturing the essence of both brands. Customers can get this limited-edition bike by purchasing and scanning special edition Thums Up packs until November 15, 2024.
The launch campaign features exciting commercials starring Thums Up’s brand ambassadors, cricket stars Jasprit Bumrah and Rishabh Pant. These ads highlight the energy of the brand while showcasing the precision and power of the Mavrick 440 Thunderwheels.
Ranjivjit Singh, Chief Business Officer of Hero MotoCorp, stated, “The Mavrick 440 Thunderwheels, based on the mid-variant of our flagship Mavrick 440 motorcycle, embodies the product values of authenticity, independence, boldness, and courage which perfectly align with those of Thums Up. The new color and graphics, inspired by Thums Up, make this motorcycle stand out and are sure to captivate the youth across the nation.”
Greishma Singh, Vice President of Marketing at Coca-Cola India and South-West Asia, added, “This bike, packed with innovation and the bold spirit of Thums Up, brings our shared passion for delivering thrilling experiences to life.”
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