The year 2021 has started off on an exciting note for automakers in India with the premium SUV segment giving them better sales figures than other models. The segment has seen an upswing in sales due to Indian buyers showing interest in the SUV segment, which has shown a steady influx of new models. The sales figures look one-sided as the Japanese model tops the list, leaving others far behind.
The latest sales figures shows, Toyota Fortuner sits at the top and has notched an insurmountable leadership as of now. The Japanese automaker’s ladder frame SUV tops the list with 2,053 units. The Fortuner, over the generations, has built a strong brand image and also has a dominating road presence with its rugged appeal, powerful engine, off-road capabilities among others. Added to that is Toyota’s amazing track record of after-sales experience and an equally amazing resale value has helped the Fortuner to cement its leadership place in the segment.
Second on the list is the Ford Endeavour, the premium SUV which has been in the market for several years, though it doesn’t enjoy the same sales success as the Fortuner. In its latest iteration, the Endeavour emerged as a premium and tech-laden SUV with strong capabilities. In February 2021, the American automaker’s Indian SUV clocked 801 units, which is at a 44 percent growth YoY.
New entrant MG Gloster, which was released in October last year, claimed the third spot. MG’s massive ladder frame contender sold 463 units until last month. With a steady sales strategy, the company looks to close the gap in the segment in the coming months.
In the crossover models of the premium range of the SUV segments,Hyundai’s Tucson managed to sell just 152 units in the same period. Homegrown automaker Mahindra Alturas G4, which had a good start, slipped to the sixth position with just 36 units sold. The last on the list was another Japanese carmaker, Honda CR-V, whichcould only see a solitary unit dispatched last month. This may be due to the company shutting its Noida plant and discontinuing its Completely Knocked Down (CKD) models.
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