Women vs Men, Who Is Happy and Earn More In A Sales Job? Report Reveals Key Trends

61% of sales professionals in India plan to change jobs in the next 3-24 months, with more from the automotive and retail sectors intending to leave within the next 12 months, according to a new report.

93% of sales professionals feel their supervisors don’t understand their challenges or provide effective support, the report said.

upGrad Enterprise, the corporate learning and development division of upGrad, has released its comprehensive The Grand Sales & Workplace Report 2024 with insights from 3900+ sales professionals across sectors. The report provided an in-depth analysis of the current state of sales professionals in India Inc. exploring their pain points, desires, and expectations.

The report added that 83% experience moderate to very high stress, which increases with seniority, especially in the automotive, pharmaceuticals and consumer durables sectors.

Competitive market conditions and high management expectations significantly contribute to their stress levels.

The report further explored the effectiveness of training programs, motivational factors for sales professionals, and unique challenges faced by women in sales.

It emphasised the need for structured, long-duration training programs and the importance of recognising and rewarding outstanding performance through professional development opportunities.

Other key findings of the report include:

• 66% of sales professionals believe that their learning, formal & informal, has made them a better salesperson
• 80% of the sales professionals feel that they don’t possess the necessary skills to thrive in the rapidly changing sales environment
• More than 67% of the sales professionals rank learning from experts i.e. aided learning, as a preferred mode of training + others in the report
• 59% of the sales professionals are not very satisfied with the quality & effectiveness of the current training programs
• 92% of sales professionals believe that role-based long-duration structured training programs are better than tactical training interventions
• Chief Business Officers (CBOs) prioritise three key training areas for Individual Contributors (ICs): deep product and process knowledge, strong communication skills, and robust stakeholder relationship management for long-term success and client retention
• Women in sales report lower annual incomes than men, especially at the department or area sales head level.
• Women in sales are more likely than men to leave their current company within the next 3 months

Shreyasi Singh, president, capability, delivery & brand, upGrad Enterprise & founder, Harappa said, “We are deeply committed to surfacing sharp and incisive insights into Indian workplaces and helping organisations maximise their potential. After our Grand reports on women professionals, people managers and CXOs, we wanted to focus on sales professionals as they carry the greatest burdens and stresses in our workplaces. This professional cadre is critical to every business, and leaders need to mitigate burnout, attrition and disengagement amongst them.”

The dramatic changes happening in the sales profession are also evident in other industry reports where 80% of sales leaders believe the role of a salesperson will be significantly different in just five years, the report added.

This demonstrates the critical need for continuous learning and upskilling, ensuring that sales professionals are equipped with the knowledge and skills necessary to thrive in this evolving landscape.