New Delhi: The countdown to the upcoming 2014 Lok Sabha Elections has begun, and a survey named 'Urban Indian Voters' conducted by Google India revealed that 42 per cent of the urban Indian registered voters are still undecided about whom to vote for in the upcoming elections.
The study found that the young urban Indian voters are heavily engaged online and actively involved in the electoral process with 85 per cent of respondents saying that they have voted in previous elections - 64 per cent of the respondents for this question were in age group of 18-25 years.
The survey also revealed that 37 per cent of urban Indian registered voters were already online and accesses the Internet regularly. 94 percent of the respondents said that they will vote in the upcoming Lok Sabha elections.
35 per cent of respondents said their decision will be based on the party and 36 per cent said local candidate matters to them. Interestingly, 11 percent said the Prime Ministerial candidate of the political party will play an important role in their final voting decision.
In the west, the preference for the local candidate was the highest at 45 percent and was the lowest in east at 27 percent. 65 per cent of respondents said that they do not actively share their political views on social media platforms.
Voters were not satisfied with the information about political candidates on the Internet at this stage. They feel they will be more empowered to take decision about candidates whose information is easily available online. In terms of wish list, 45 per cent urban India voters said, that they would like to see more information about political parties on the Internet to help them make an ifnromed decision.
According to this survey, over 1/3rd of the urban Indian voters consciously start looking for elections / politics related information more than 3 months prior to the elections.
The survey covered 41,000 people, with a focus on 7,042 respondents who were registered voters in the same constituency and are active users of Internet. 68 per cent of the respondents were in the age group of 18-35.
In addition to the survey, Google also looked at the elections and politics related Google search trends for the last 6 months - 1 March 2013 to 31 August 2013
Most searched politicians in the last 6 months:
• Narendra Modi
• Rahul Gandhi
• Sonia Gandhi
• Manmohan Singh
• Arvind Kejriwal
• Jayalalitha
• Akhilesh Yadav
• Nitish Kumar
• Sushma Swaraj
• Digvijay Singh
Most Searched Political Parties:
• Bharatiya Janata Party
• Indian National Congress
• Aam Aadmi Party
• Bahujan Samajwadi Party
• Shiv Sena
Top elections related 'how to' queries:
• How to get election card
• How to find electoral roll number
• How to get election card online
• How to vote
• How to track/check status of election card
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