Five features that make the PixelMaster camera in Asus ZenPhone smartphones stand out

New Delhi: Apart from the clean UI and classy design, one feature that has attracted many in Asus' recently launched ZenFone smartphones is its camera technology, which the company calls PixelMaster. What is this PixelMaster and what does it have in it to make it stand out in from the competition in phones in the range of Rs 6,000 to Rs 17,000?

What is PixelMaster?PixelMaster is an Asus-developed technology that combines software, hardware and optical design to help users capture better pictures. The company claims that with PixelMaster users can capture professional high-quality photos with their smartphones.Five highlights of PixelMaster1. Low-light: Having tested the Asus ZenFone 5's camera in different low-light environments, we have experienced first-hand the impressive results in low-light conditions.Here's what PixelMaster does in low-light conditions: When the camera is set to the low-light mode, PixelMaster increases the light sensitivity by up to 400 per cent, enhances noise reduction and boosts colour contrast by up to 200 per cent through a combination of adjusting the pixel size and image-processing algorithms.2. Time Rewind: Time Rewind captures a series of burst shots 2 seconds before and the second after you press the shutter button. It gives a user a total of 31 shots and lets him/her slide the time cycle to choose the best picture. This helps ensure that you are less likely to miss the moment you want to capture.3. Selfie mode: PixelMaster's selfie mode lets users capture selfies using the highher-quality rear-facing camera. Here's how it works.Its facial recognition software detects the preset number of faces within the frame, countsdown and automatically takes a burst of three pictures to capture the best moment.4. GIF Animation: PixelMaster camera on the Asus ZenFone smartphones lets users capture photos as animated GIFs. With the dynamic GIF-animation function, users need to press and hold the shutter to take a series of continuous pictures that are then automatically converted into an animated GIF.5. Lens: Asus PixelMaster cameras integrate five brightness-enhancing lenses for improved optical performance and distortion-free photos, says Asus.