Tamil Nadu's first independent news channel, Puthiya Thalalimurai, launched on August 24 has created history by becoming that top news channel in the state. The back-to-back news channel with an aggressive punch line "unmai udanuk udan" (truth as it happens) has claimed number 1 position in record 60-days.
As per TAM (Television Audience Measurement) ratings released by AC Neilson Puthiya Thalaimurai has scored a Gross Rating Point or GRP of 35.94 on Week 44 across Tamil Nadu, across news genre in CS 4+ years or viewers 4 plus years watching television in cable and satellite homes. Besides topping the universe, the channel has also topped its target audience of all adult viewers with an age of 25 plus across all socio economic categories.
The channel with its bright and clear graphics has been a runaway success from Day 1 as far as its look and feel is concerned. Puthiya Thalaimurai is the first "HD ready" or High Definition channel from Tamil Nadu that has given it a crystal clear appearance. The channel has also employed latest broadcast equipments imported from various sources worldwide.
S Srinivasan, the Director-News of the channel, attributes the success of Puthiya Thalaimurai to its unique editorial positioning.
He says, "though there are about half a dozen private channels in the state that gives news, there was no one giving back-to-back, live, independent news. Channels due to their own internal policies were limited in their offerings. There was visible viewer fatigue setting-in and they were clearly thirsting for alternate viewing choices. Puthiya Thalaimurai filled that gap."
The channel has introduced new formats, live discussion and programming shows.
Shyam, Director-Operations of the channel, says "the response of the viewers has positioned us as a powerful brand standing as the voice of the people."
The reason is many stories and programmes presented by the channel that highlights various social causes and connects with people.
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