One of the biggest events of the year for the mobile-dom is GSMA Mobile World Congress. That event kicked off on Monday in Barcelona, Spain with Black Eyed Peas front man, will.i.am performing. There's plenty going on there with launches from all of the industry's biggest players.
To start things off is Sony Ericsson who unveiled the next step in their evolution. The Entertainment Unlimited consumer proposition is what they're calling - the pinnacle of what the company has been working towards since the start of the joint venture in 2001 – the true fusion of communication and entertainment. The company has three key promises that this consumer proposition is based around:
- Uniting best in class entertainment experiences into one offering such as the Walkman music experience, the Cyber-shot imaging experience, Java gaming and messaging integrated with services and applications.
- Broadening entertainment experiences by seamlessly integrating the mobile phone into other devices in the home letting consumers share and enjoy top quality entertainment content through a variety of channels including TV, PC and Hifi systems.
- Fusing communication with entertainment by removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of innovative web applications and Sony Ericsson’s unique Play Now offering.
"Entertainment Unlimited lets us reinforce our position as the communication entertainment brand," said Head of Global Marketing and Vice President at Sony Ericsson, Lennard Hoornik. "Everything that we have done to date has brought us to this point - we created the music phone category in 2005 selling over 100 million Walkman phones and we are now ready to unveil the next chapter in the evolution of the company - Entertainment Unlimited - giving consumers unlimited opportunities to share their entertainment experiences."
What really grabbed the attention of all visitors was the announcement of their first 12 megapixel camera phone codenamed Idou.
The Idou features -
- a Symbian operating system
- 3.5 inch TFT Touchscreen 360 x 640 pixels (16 million colors)
- 16:9 widescreen format support
- MicroSD card support
- 3G (HSDPA), Wi-Fi, DLNA, GPRS/EDGE, Bluetooth 2.0 with A2DP, USB 2.0
- 12.1 megapixel camera and Xenon flash, LED for Video, geo-tagging, Face and Smile Detection
- GPS with A-GPS support
- FM radio
Idou will be available in the second half of 2009.
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