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CHENNAI: Saying goodbye to 2011 and welcoming the New Year over the weekend, people in Tamil Nadu extended their ‘spirited’ celebrations by 21 per cent this time as compared to the turn of the year 12 months ago.Going by sales records, 21 per cent more bottles of liquor left the TASMAC shelves during the New Year weekend this year, compared to the corresponding twoday period last year.Sources in Tamil Nadu State Marketing Corporation (TASMAC) said that the state liquor marketing body had raked in Rs 142 crore through retail sales in these two days alone. In terms of volume of sales, it sold a total of 3.45 lakh cases of IMFL (India Made Foreign Liquor) and 2.08 lakh cases of beer during the weekend, the sources added.While in terms of volume, the increase is 21 per cent, the added revenue works out to 25 per cent. However, if increase in prices of the alcoholic drinks is factored in, the percentage rise in revenue would come down, the sources informed.Last New Year, TASMAC sold 2.8 lakh cases of IMFL and 1.64 lakh cases of beer, which revenue-wise translated to Rs 107 crore. For entire December, compared to the same month in 2010, volume of sales of IMFL clocked a nine per cent rise, while that of beer cases shot up by 20 per cent.E-billing to Contain Excess Charging To counter the menace of charging customers higher rates at its outlets, TASMAC has decided to install electronic billing machines at some of its shops in Chennai on a pilot basis, and gradually cover all outlets here. Presently, no bills are provided, one reason being the heavy turnout, leaving staff pressed for time to issue manual bills. “Many a time, customers leave without checking the change received.Electronic billing would ensure that at least six out of 10 customers ask for exact change. That will bring down excess charging,” a source said.
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