Aditi Rao Hydari to dazzle the ramp for Yoube Jewellery at IIJW 2015

And the owner of the brand, Aakash Barmecha is among the youngest Indian entrepreneurs at 30. And he gives a personalized touch to every piece of jewellery that he designs. “It’s my passion. I have always wanted to create jewellery so it is pursuing my passion rather than a job. I love making pieces that allow clients to express themselves, but I also like creating designs that provoke the idea of how jewellery should be worn," he said.

The brand believes in making exquisite piece-of-art that gradually becomes a part of the family heirloom.