Aditya Roy Kapur was the ideal choice to launch H&M’S new store in Mumbai, as he embodies H&M’s ethos of stylish and accessible fashion. Known for his versatile and classic style, Aditya effortlessly blends casual and sophisticated looks. Join us as Aditya shares his go-to fashion and grooming tips, emphasizing simplicity, comfort, and personal expression.
Yanira Ramirez, Country Sales Manager, H&M India, says, “Aditya Roy Kapur was a natural choice for the launch of our new store. His classic and versatile style aligns perfectly with H&M’s ethos of offering stylish and accessible fashion. H&M’s collections are known for their fashion-forward clothes that cater to a wide range of tastes and preferences. Aditya’s personal style reflects a similar versatility, effortlessly blending casual and sophisticated looks.”
Kapur reveals how his go-to fashion and grooming tips revolve around simplicity, comfort, and personal expression. “I believe in investing in versatile pieces that can be mixed and matched to create different looks. Comfort is crucial, so I always choose clothes that I feel good in. H&M always offers a great selection of timeless and classic pieces, which I love adding to my wardrobe.”
When it comes to grooming, keeping it simple is often the best approach for the actor—”A good skincare routine and staying hydrated can make a big difference.”
Located on the K.L. Victoria, Linking Road in Bandra, the new store acts as a pivotal moment in H&M’s expansion strategy in India as Mumbai, a hub of fashion and cultural diversity, is central to our growth plans. “This store marks our eighth location in Mumbai and the 64th in India, highlighting our commitment to expanding our footprint. By establishing a presence in such a key area, we aim to make our fashion offerings more accessible to a broader audience, reinforcing our mission to provide trendy and affordable clothing to everyone,” adds Ramirez.
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Fashion Forward
This season, shoppers are gravitating towards trends that prioritize both comfort and style. “We’re seeing a surge in popularity for baggy denims, flowy dresses, wide trousers, and tank tops. Even workwear-inspired blazers, shirts and trousers are trending. In accessories, we see customers are particularly fond of our selection of gold earrings in various patterns and shapes that are priced from just INR 299 onwards,” shares Ramirez.
In the next decade, Ramirez believe fashion will continue to evolve with a strong emphasis on classic and timeless pieces that stand the test of time. Sustainability will play an increasingly central role, with a focus on more sustainably sourced materials. As consumers become more conscious of their environmental impact, there will be a shift towards investing in high-quality, durable, and classic pieces that offer long-term value.
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