Jab Harry Met Sejal’s Phurr – First Song of Bollywood to be Put Behind a limited-time Pay Wall

The Bollywood’s official Punjabi Munda – Harry Aka Shah Rukh Khan is going to make not just Punjabis but everyone drool over his Bhangra moves in the song Phurr from his August 4 release Jab Harry Met Sejal, co-starring Anushka Sharma. Phurr is touted to be the biggest collaboration of the year by Sony Music India as it brings forth American rapper, singer, songwriter and record producer – Diplo with Pritam.

Phurr has been put behind a limited-time paywall by Sony Music India, so anyone who wants to listen to the full song has to pay on the limited-time pay windows across various digital media platforms. Digital streaming has made a mark in the Indian Music Industry by becoming the largest source of revenue for music producers. Thereby in this first kind of moves of Bollywood, the era of Premium Music Streaming is dawning. And what pulls audiences to Phurr is probably not the music or Diplo but our very own SRK.

Meanwhile Red Chillies Entertainment has made a collection of the buzz word to Go Phurr

So, here’s the official teaser of Phurr. Watch till the end to pick cues from sadda Punjabi Munda Harry oops King Khan.