New Delhi: Apple has cut the price of its smartwatch and has introduced an array of new bands in an attempt to spur more sales of a gadget that hasn't won a big following yet.
Prices for the Apple Watch will now start at $299, down from $349.
Apple has also released a new type of wristband made of woven nylon, along with more colors for existing types of bands.
The expanded variety is designed to appeal to the roughly one-third of Apple watch owners who like to switch bands.
The highly anticipated Apple Watch was released a year ago, but sales haven't met some of analysts' more bullish predictions.
While Apple hasn't released figures, IDC's analysts estimate the tech giant shipped 11.6 million watches last year.
The announcements around the Apple Watch were made at the event on March 21 where the company introduced the iPhone SE, a replacement to a 4-inch iPhone that has been on the market since 2013.
It also unveiled a slimmed-down version of the 12.7-inch iPad Pro tablet that it began selling last year.
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