Watch: LinkedIn Co-Founder’s Deepfake Clip Has Paytm CEO's Attention

In the age of artificial intelligence (AI), our lives have definitely changed. From its usage in the IT sector to education, medicine and much more, now people rely on AI techniques for their work. The usage of AI in the workspace has gained significant momentum across multiple industries. But besides its advantages, the technology also has its flaws. Now, a video of an AI-generated version of LinkedIn co-founder Reid Hoffman has left the internet stunned. Interestingly, it prompted a reaction from Paytm founder Vijay Shekhar Sharma. The clip shows Hoffman’s ‘digital twin’ in a conversation with a journalist. The clip was shared on X (Formerly Twitter).

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“So “Digital Twins” Will that a legit new term for your AI version ?,” Sharma wrote while posting the clip. Notably, Hoffman’s interview with the journalist comes weeks after he unveiled a video showing him in a conversation with his own deepfake. In a blog post, the LinkedIn co-founder explained that his video avatar is generated by Hour One and voice cloning is done by 11ElevenLabs.

LinkedIn co-founder Reid Hoffman’s Response

“My latest experiment is creating an AI-generated version of myself. It’s not because I want another me-I actually thought I wouldn’t like doing this. But I was curious about testing the capabilities of a digital twin: how interacting with it might help me think differently, express myself in new ways, or connect ideas that I might not have otherwise,” Hoffman wrote.

He added that with his “digital twin” he wanted to test “what is possible and positive from this application of the technology” which makes many “uncomfortable”. “I think these avatars, when built thoughtfully, have the potential to act as mirrors to ourselves-ones that reflect back our own ideas and personality to examine and consider,” he said terming AI as a “powerful amplifier of humans”. “A powerful technology has arrived. It’s important to be aware and thoughtful as we go into-and work to shape-the future,” he added.

“This experiment is still a work in progress, and I’m excited to continue to explore how AI and video can make content more dynamic and accessible,” Hoffman further added.

What Is Deepfake?

An image or recording that has been convincingly altered and manipulated to misrepresent someone as doing or saying something that was not actually done or said.