Domestic Passenger Vehicle Sales in Slow Lane in December

Domestic passenger vehicle sales continued to be in a slow lane in December with major players reporting either marginal increase or decline in offtake during the month on account of adverse macro-economic conditions.

Maruti Suzuki India (MSI), Hyundai Motor India Ltd (HMIL), Honda Cars India Ltd (HCIL) and Tata Motors posted single digit growth during the period under review while Mahindra & Mahindra (M&M) reported decline in sales.

The country's largest carmaker MSI reported 1.8 percent increase in domestic sales at 1,21,479 units last month as against 1,19,286 units in the year-ago period.

Sales of the company's mini cars comprising Alto and WagonR were at 27,661 units as compared to 32,146 units in December 2017, down 14 percent.

Similarly, sales of compact segment models such as Swift, Celerio, Ignis, Baleno and Dzire, were also down 3.8 percent at 51,334 units as against 53,336 units in year-ago period.

However, sales of utility vehicles, including Vitara Brezza, S-Cross and Ertiga were up 4.9 percent at 20,225 units last month.

Rival HMIL reported 4.6 percent increase in domestic sales at 42,093 units in December 2018 as compared with 40,158 units in the year-ago period.

Honda Cars also posted 4 percent increase in domestic sales at 13,139 units in December 2018. It had sold 12,642 units in the domestic market in the year-ago month.

"The market continued to remain challenging in December. However, with lucrative year-end offers on many of our models and strong performance of new models Amaze and CR-V, the company recorded 4 percent sales growth in December 2018," HCIL Senior VP and Director-Sales and Marketing Rajesh Goel said.

Tata Motors reported 1 percent increase in domestic passenger vehicle sales at 14,260 units last month as compared to 14,180 units in December 2017.

"In December 2018, we have strived to maintain our growth trajectory during what was a rather sluggish period for the entire auto industry," Tata Motors President Passenger Vehicles Business Unit Mayank Pareek said.

On the other hand M&M saw passenger vehicle sales decline 3 percent during the month at 15,091 units as against 15,543 units in the year-ago period.

Commenting on the sales performance, M&M President, Automotive Sector Rajan Wadhera said in the "domestic market, challenges relating to tight liquidity and low buying sentiment continue the de-growth for December".

"We hope to see good performance in March quarter, owing to the anticipated rural demand because of the harvesting season and the launch of our new XUV300 in February 2019," he added.

In the two-wheeler segment, niche bike maker Royal Enfield saw its domestic sales decline 14 percent to 56,026 units last month as compared with 65,367 units in December 2017.