New Delhi: Recruitment advertising has stepped outdoors. Software firms find that a board on the road is no shot in the dark, as it helps to brand a company and attract talent.
Software companies have taken to the great outdoors to hunt for talent. They're calling for talent from the billboards. Aztec Software, 24/7 Customer, IBM and Convergys - they're all doing it.
"The challenge for the industry is talent attraction. Companies are using different methodologies to attract talent. And in our own experience, we started off with a billboard ad about four-five years back. It really created a lot of wave and recall," says Aztecsoft CEO V Chandrasekaran.
A 60-by-30 foot hoarding costs about Rs 2.5 lakh to 3 lakh for a month. That's how much half a page in a newspaper costs.
Besides you can negotiate with a billboard company, if the campaign stretches beyond a month. So, many companies book them for longer terms, especially companies that don't have top-of-mind recall.
By 2010, half the world's IT and BPO exports are expected to come out of India. That's about $60 billion. And the biggest hurdle is adequate manpower.
Analysts are optimistic, but companies are not taking chances. They're putting creativity on the great outdoors in their talent hunt.
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