New Delhi: Reliance Retail is likely to open its first fresh food store in Delhi and the 100th across the country this week after spending about Rs 2,000 crore on real estate acquisitions in the national capital.
"The 100th store will be opened soon possibly in Delhi or Pune," PTI quoted a Reliance Retail official, who declined to elaborate, as saying.
Since its launch in Hyderabad in November last year, the company has so far opened 96 Reliance Fresh stores, spread over a total carpet area of 2,50,000 sq ft, across cities.
Reliance Retail, whose parent Reliance Industries has pledged an investment of Rs 25,000 crore by 2012 in the retail business, targets a revenue of Rs 90,000 crore from its various formats like hypermarkets, supermarkets and speciality stores by 2010.
So far, the company has unveiled only its fresh food stores, which according to industry sources have been averaging a sale of Rs 3.5 to Rs 4 lakh a day.
The national capital region alone has 24 stores that account for more than a quarter of the total fresh food business, sources said, adding that average sale in NCR was much above the national numbers at Rs 5 lakh a day and the average billing for a customer was Rs 1,600 a day.
Reliance Fresh stores sell farm fresh products like vegetables and fruits and dairy products, besides frozen foods, groceries and cutlery.
Sources said the company has spruced up back-end operations to meet the high demand, besides stepping up quality controls and checks.
Comments
0 comment