In TN's Tirunelveli, Idli Podi Entrepreneur Sivaraman Eyes District-Wide Expansion

In the southern regions of Tamil Nadu, the love for South Indian staples like idli and dosa is complemented by a local favourite known as ‘idli podi’ or idli powder. This unique condiment has become a kitchen essential for many households in South Tamil Nadu, particularly in the Tirunelveli district. In this region, making idli chutney every morning can be time-consuming, leading to the popularity of idli podi as a quick and equally delicious alternative.

The Tirunelveli district, notably in Palayamkottai, has witnessed the flourishing business of idli podi preparation. Among the local idli podi makers, Mr. Sivaraman stands out for his longstanding commitment to crafting this popular South Indian condiment. Operating from his residence, Sivaraman offers idli powder at an affordable price of five rupees per unit, attracting customers from across the district.

The idli podi prepared by Sivaraman has gained such acclaim that people from Nellai not only purchase it for local consumption but also send it to their children residing abroad. Sivaraman expressed in a recent media interaction, “No matter how many side dishes are made at home, no side dish can be equal to idli podi. A side dish that is loved by little kids and the elderly is the idli podi.”

He highlighted the versatility of idli podi, stating that even those who are not fond of idli and dosa find themselves enjoying these dishes when paired with this flavorful condiment. Idli podi serves as a convenient solution for individuals in a hurry, eliminating the need to prepare elaborate side dishes for breakfast. Sivaraman is determined to expand his idli podi business beyond the district, recognizing its popularity and demand.

Idli podi, crafted from basic ingredients such as red chilis, urad dal, and chana dal, gains its distinctive taste from the addition of sesame seeds and asafoetida. Sivaraman’s commitment to providing this beloved condiment at an affordable price has endeared him to the local community, and he envisions taking the delicious idli podi to more districts in the future.

In essence, idli podi has become more than just a condiment; it is a culinary delight that transcends age and taste preferences, offering a quick and flavorful accompaniment to South Indian breakfast staples.