Amitabh Bachchan takes keen interest in the promotional, marketing campaign of 'Yudh'

Mumbai: Megastar Amitabh Bachchan, who is making his television debut in the fiction format with 'Yudh', is taking a keen interest in marketing and promotion of the show to be aired on Sony TV.

Bachchan is paying attention to aspects like marketing and promotion of the show and is meeting with the core team, sources said today.

Right from the promos that go on air to the edit, he is overseeing things and also taking into account opinions of people present on set, they said. "Yudh is a very special project for Mr Bachchan and he is taking personal interest in the marketing of the project," a spokesperson of show said in a statement here.

The show is creatively directed by filmmaker Anurag Kashyap and is expected to be launched in July.