New Delhi: With the outcome of the elections verdict, CNN-IBN has yet again proved that Elections Equals CNN-IBN. It's a clean sweep for CNN-IBN having emerged as the No.1 English News Channel across India and across audience groups both during the counting day and the elections verdict week.
In the All India market, CNN-IBN leads with a Market Share of 41 per cent, followed by NDTV 24x7 & Times Now with 25 per cent each followed by Headlines Today with 4 per cent and News X with a Market Share of 2 per cent. (Source: TAM, CS 15+, All India, 13th May, 0600-2400 hrs). CNN-IBN also leads across CS 4+ Yrs, CS Male 15+ Yrs, CS A 15+ Yrs, CS A Male 15+ Yrs, CS AB 15+ Yrs, CS AB Male 15+ Yrs, CS 25+ Yrs, CS Male 25+ Yrs, CS A 25+ Yrs, CS AB 25+ Yrs in the All India Market.
CNN-IBN with its team of most formidable election experts and largest network of correspondents is also India's most watched English News Channel during the Elections Verdict Week. CNN-IBN in the All India Market leads with a Market Share of 37 per cent, followed by Times Now with 26 per cent, NDTV 24x7 with 24 per cent, HT with 11 per cent and News X with a Market Share of 3 per cent. (Source TAM, CS 15+, All India, Wk 20, 0600-2400 hrs). The channel also leads across TGs that include CS 4+ Yrs, CS Male 15+ Yrs, CS A 15+ Yrs, CS A Male 15+ Yrs, CS AB 15+ Yrs, CS AB Male 15+ Yrs, CS 25+ Yrs, CS Male 25+ Yrs, CS A 25+ Yrs, CS A Male 25+ Yrs, CS AB 25+ Yrs, CS AB Male 25+ Yrs.
CNN-IBN also leads in 1Mn+ Markets (including metros) & in 6 Metros across Audience Groups on both the Counting day and during the Elections Verdict Week (Refer to Annexure-1).
With its credible, responsible and accountable reporting, the channel has consistently set standards in English news journalism and the viewership figures further reiterate the fact that CNN-IBN is the most preferred channel for all when it comes to coverage of elections.
CNN-IBN with its exhaustive 3600 coverage also emerges as the genre leader in English News all through the election season covering all 9 Polling Days across All India. (Source TAM, Avg. Market Share per cent, CS 15+, All India, Period: 04th Apr, 11th Apr, 13th Apr, 18th Apr, 23rd Apr, 27th Apr, 3rd May, 7th May & 10th May, 0600-2400). CNN-IBN also leads in 1Mn+ Markets (including metros) & in 6 Metros across Audience Groups on all 9 polling days (Refer to Annexure-2).
Rajdeep Sardesai, Editor-In-Chief, CNN-IBN, IBN7 and IBN-Lokmat said, "CNN-IBN's clean sweep of the 5-state elections only goes to show that we are the nation's preferred choice during elections. CNN-IBN has been a leader in setting standards in credible journalism and comprehensive coverage on the issues that matter to the nation."
Dilip Venkatraman, Chief Executive Officer, CNN-IBN said, "We are extremely proud of the fact that viewers choose CNN-IBN as their preferred English News channel during the 5-state elections. Our leadership across all polling days, counting day and in the elections verdict week reflect the viewer's confidence in the credible and unbiased content of CNN-IBN."
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