New Delhi: When the news of Baba Ramdev getting into private security business was announced, one became naturally curious about how different his security guards would look and behave from the others.
One wasn't surprised when Ramdev’s office told News18 that guards provided by ‘Parakram Suraksha’ would be fully trained in using arms and scriptures — ‘Shastra and Shstra’. And in yoga, of course.
“Our security guards will be different from others because they will be trained in arms and scriptures [shastra and shstra] and will be mentally, physically and spiritually stronger than others,” Patanjali Ayurved Ltd and Patanjali Yogpeeth spokesman S K Tijarawala told News18.
Ramdev’s Patanjali was considered to be the ‘worst disruptive force for consumer goods industry’ last year.
Tijarawala throws around numbers in the latest sector that Ramdev has decided to disrupt, very modestly.
“This business, so I have heard, is worth around Rs 40,000 crore to Rs 50,000 crore. And is potentially going to employ around 50 lakh people. So we wanted to move in this direction. Provide employment to all these people,” Tijarawala says.
The reason for having entered this business segment was not just to provide employment but also some sense of security to people, Ramdev’s spokesperson adds.
“We can look around and see how fearful the situation is. And the people entrusted with this job lack the necessary conviction, loyalty, character and patriotism. Any guard in this business should be prepared to die for his country.”
To lend this ‘character’ to their security staff, Parakram Suraksha will employ only ex-servicemen. “A fauji even after he retires commands respects from those living around him. This is the reason why we will employ only faujis.”
The day of a recruit - Patanjali has been receiving thousands of job applications daily - will start from yoga. And then they will be put through rigorous training by senior ex-servicemen.
“Apne aas paas dekhiye kitna dar ka mahaul hai [Look around you, how fearful seems the world],” Tijarawala says.
Which is why Parakram Suraksha is looking to secure schools, colleges, cinema halls, hospitals and other important installations. And VVIPs also? “Everything, yes,” says Tijarawala.
He presents an interesting theory about why Ramdev decided to get into the business of private security.
“Since the devolution of joint families into nuclear families a sense of security has been lost generally in societies. People are more scared than ever and this is why a lot of attacks are also happening. A lot of important people used to come to meet Babaji [Ramdev] with their own security guards but they bemoaned the lack of sense of security in the society. That’s when he decided to serve the nation in this capacity also.”
Patanjali already has a batch of 1000 security guards at its Haridwar facility, who are adept in ‘Shaastra and Shstra’ and who are a model of what private security business, started by Ramdev will look like. Ramdev intends to give a sense of security to the society, but with his new business battle-plans, the existing private security firms, given Patanjali’s legendry ‘disruptor’ tag, are bound to feel slightly insecure now.
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