Wanted! A playmate for 55-year-old 'Playboy'

London: Playboy magazine has launched a multi-city tour in search of a special playmate to mark its 55th anniversary.

The men’s magazine, owned Hugh Hefner, is indulging in a year-long search for the ‘55th Anniversary Playmate’.

Famous past Playboy bunnies include Pamela Anderson and Anna Nicole Smith.

The fresh-faced winner will receive a 55,000 dollars modelling contract and a chance to appear in Playboy’s January 2009 issue, reports British tabloid The Sun.