Bharatiya Grahak Diwas 2023: History, Significance, and Consumer Rights Everyone Should Be Aware Of

BHARATIYA GRAHAK DIWAS 2023: No one holds more power in the marketplace than a consumer who is aware of their rights. In India, upholding consumer integrity is paramount, and a set of rights safeguards consumers against unfair trade practices like overpricing, adulteration, and misleading advertising. To commemorate this commitment, December 24 is observed as National Consumer Day, also known as Bharatiya Grahak Diwas.

BHARATIYA GRAHAK DIWAS: HISTORY

Following India’s independence in 1947, consumer exploitation became a pervasive issue, exacerbated by economic instability and limited technological advancement. To address these concerns, the landmark Consumer Protection Bill was passed in 1986, designating December 24 as National Consumer Day under the Consumer Protection Act, 1986.

Subsequent amendments to the Act in 1991, 1993, and 2002 sought to enhance its effectiveness. Recognizing the transformations in India’s economy and consumer behaviour, a comprehensive overhaul resulted in the Consumer Protection Bill, 2019, passed by Parliament in August of that year.

BHARATIYA GRAHAK DIWAS: SIGNIFICANCE

The Consumer Protection Act safeguards consumers against a wide array of unfair trade practices, including:

• Hoarding and black marketing
• Misleading advertisements
• False gift offers
• Deceptive pricing
• Substandard products

It establishes an effective complaint redressal forum, ensuring efficient settlement of consumer disputes. This empowers consumers to seek justice and holds businesses accountable for their actions.

NAVIGATING CONSUMER RIGHTS AWARENESS

While National Consumer Day on December 24 and World Consumer Rights Day on March 15 share similar objectives, they are distinct observances.

KEY CONSUMER RIGHTS YOU SHOULD BE AWARE OF

1. Right to SafetyProducts and services should not pose any harm to your health or well-being. This includes safe ingredients, proper labeling, and adherence to safety standards.
2. Right to InformationYou have the right to clear and accurate information about the products and services you purchase, including price, quality, composition, and potential risks. This protects you from misleading advertising and hidden costs.
3. Right to ChooseCompetition is your ally! You have the right to choose from a variety of products and services at competitive prices without facing pressure or manipulation.
4. Right to Fair TreatmentNo one should be discriminated against based on factors like race, gender, or religion when buying goods or services. Businesses must treat all customers with respect and dignity.
5. Right to RedressalIf you encounter a faulty product, misleading information, or unfair treatment, you have the right to seek redressal. This includes filing complaints with consumer protection agencies and pursuing legal action if necessary.