A joyful union, saw the two brands come live through the spring/summer 2025 collection, Hello péro. The expressive design language of péro and Hello Kitty’s signature colourful palette beautifully created a one of a kind narrative at Lakmē Fashion Week in partnership with Fashion Design Council of India (FDCI) in New Delhi.
Through péro’s expressive design vocabulary, the collection featured Hello Kitty’s everyday favourites such as cherries, strawberries, apples, creamy cupcakes among others. The playfulness of Japanese Harajuku Street style was infused with Hello Kitty’s signature colour palette of pinks, reds, blues, and sunshine yellow. All of which lend a whimsical vibrancy to shirts, dresses, skirts, trousers, and jackets in the Hello péro collection.
When asked what was the inspiration behind the Hello Kitty x péro collaboration, Silvia Figini, COO Sanrio – EMEA, India and Oceania, Mr Men – Worldwide, says, “The collaboration with p é r o is especially important for our activities in India, as we aim to operate in the country on a larger scale in the future. We have initiated several collaborations, but to truly connect with the market and establish a long-term presence, partnering with a brand like Hello Kitty is crucial. We strive to collaborate with the best in each category, and p é r o is one of them in India.”
Marking Hello Kitty’s 50th anniversary, the brand celebrated the occasion with fashion label, péro at Lakmē Fashion Week x FDCI. Interestingly, this year also marks 15 years of péro.
“Péro embodies a unique style—colourful and very comfortable. My focus on this collaboration emphasises a kawaii experience through its design and shape. Additionally, we are celebrating our 50th anniversary this year, while péro is marking its 15th. Finally, the creative director of péro easily grasped the values of our brand and found a connection with her own brand, which embodies heart and smiles. Clearly, we share the same mission: to bring possibilities to the world,” expresses Figini.
For Figini, India as a country is vital for the brand and the craftsmanship beautifully aligns with their philosophy. “India is absolutely vital for both brands because everything we create must closely represent the consumer, as it is ultimately for them. I believe that the collaboration between péro and Hello Kitty perfectly aligns with the craftsmanship and colours needed to thrive in this marketplace,” says Figini, adding, “We are genuinely excited to be part of this market, appreciating the culture and building friendships along the way.”
Throwing light on the goals for Hello Kitty in the Indian fashion market, Kiyoshi Saito, Managing Director of Sanrio Company, Ltd, says, “The vision embraced by our entire company aligns with the fandoms in this country and beyond. We aim to break down borders to connect with and understand people, drawing inspiration from the experiences of our founder since 1945, which are centred around family and community. This legacy translates into products that bring smiles. Alongside Hello Kitty, we share values that align with Indian culture, emphasising diversity, kindness, and the importance of community.”
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