ASUS Zenfone 10 Could Be The Last Phone In The Series - [Update]

[Update] Asus has officially confirmed that the brand is not discontinuing its Zenfone lineup. Read full statement here.

ASUS’ Zenfone series has been around since 2014, and it has almost been a decade since the company first debuted the Zenfone lineup of smartphones. However, reports now suggest that the ASUS Zenfone 10 could be the final Zenfone device by the Taiwanese tech giant.

As spotted by 9to5Google, ASUS is currently undergoing organizational restructuring that has resulted in a reduced workforce in the company’s PC division—spanning across both China and Taiwan. According to the report, ASUS had previously intended to hire more staff for its mobile division—covering both Zenfone and ROG lineups, but these plans were changed—resulting in layoffs instead.

Now, the Taiwanese Media’s sources reveal that the Zenfone 10 “will be the last generation of this series.” Furthermore, the “Zenfone team will be integrated into other departments in the future, or directly into the ROG team.”

Notably, the ASUS Zenfone 10 has yet to reach markets like India and was only launched in the US last month. It is powered by the latest Snapdragon 8 Gen 2 chipset, the choice of 8GB or 16GB of RAM—all running using a 4300 mAh battery. For the optics, the device features a 50-megapixel primary camera and a 13-megapixel secondary ultrawide camera. Arguably, the device’s standout feature is its 5.92-inch FHD+ panel with a 144Hz refresh rate, all packaged within a compact body—which is a major selling point for people who prefer compact flagships phones. 

However, the previous Zenfone flagship, the Zenfone 9, did make it way to India at a price of Rs 64,490 in 2022. It features the Snapdragon 8 Plus Gen 1 chipset, 8GB of RAM, 128GB of onboard storage, and a compact 5.92-inch OLED display.