In tandem with the vision set on August 5, 2019, for a new exultant Jammu and Kashmir, all resources and efforts were re-strategised to promote the socio-economic transformation of J&K along with the socio-cultural integration with the rest of the country through structured interventions. A sustained and organised cultural connect is being developed in the areas of language, culture, traditions, music, tourism, cuisine, sports, and sharing of best practices with an intent to generate the vibrancy of understanding and appreciation amongst the people, in general, and the youth, in particular, for an enriched value system.
In line with the spirit of the nation, Azadi Ka Amrit Mahotsav programme was organised/celebrated across all parts of J&K with reassuring participation of the public, in general, and youth in particular. More than 1.75 lakh events were organised in J&K with the unbelievable participation of over 83 lakh citizens. J&K is proudly standing at the number one position among all states/UTs of the country under AKAM celebrations.
Likewise, the Meri Maati Mere Desh programme is being celebrated to commemorate the closing ceremony of the Azadi Ka Amrit Mahotsav programme.
In Jammu and Kashmir, the programme started on August 9, 2023, in the form of a specially structured programme aimed to encourage all citizens to recognise the sacrifices of national heroes (veers) and to pay homage to the soil of the motherland.
The programme was organised with 5 key components viz remembering martyrs, commitment for national-building, renewing the motherland, honouring armed forces, and hoisting a symbol of pride, the Tiranga.
Like in AKAM, the participation level of Jammu and Kashmir remained unparalleled and distinct. J&K has the distinction of organising the prescribed programmes with 100% coverage of panchayats and ULB wards.
Jammu and Kashmir organised over 1.70 lakh events from August 9-31, 2023, in the first phase of the programme with an unparalleled level of public participation.
The second phase of the Meri Mati Mera Desh was launched by union home minister Amit Shah on September 1, 2023, from New Delhi. In line with the spirit of the programme, all efforts and resources were mobilised to make the celebrations of the second phase of Meri Mati Mera Desh memorable. In the first leg of Amrit Kalash Yatra (village to block), 100% villages/wards were covered and grand Amrit Kalash Yatras were organised across the entire J&K with reassuring public participation, in general, and youth in particular. Likewise, festive celebrations were also organised in every block/municipal body from October 1 to 13, 2023, with unparalleled participation and enthusiasm from the public.
The final phase of Amrit Kalash Yatra was organised from the summer capital to the winter capital on October 26, 2023, while the yatra is scheduled to move from the summer capital to the national capital on October 27, 2023, scheduled to join the nation on October 29 to pay homage to the soil and martyrs of the motherland.
J&K is standing distinct among states/UTs of the country, having organised a record 1.74 lakh events under the Meri Mati Mera Desh programme with a public participation level of over 83% (of the total population).
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