Water conservation has become a prime business focus for Indian entrepreneurs, going beyond just corporate social responsibility initiatives. This new approach is driven by a growing awareness of the importance of water conservation and the need to protect our planet’s natural resources.
In India, water has always been a precious resource, but in recent years, the country has been facing a water crisis due to a combination of factors like climate change, urbanization, and population growth. In response to this, a group of innovative entrepreneurs has been working on developing sustainable and innovative water solutions to deal with this crisis.
Four leading examples of this trend are Kent RO Systems Limited, Tumble dry Laundromat, Boon and U Clean Laundromat. Each of these companies has taken significant steps to conserve water and reduce their impact on the environment.
They are making a real difference in addressing the country’s water woes and creating a better future for generations to come. Kent RO Systems Limited, has invented zero water wastage technology. This innovative technology ensures that no water is wasted during the filtration process, reducing the amount of water required for purification. This has helped to conserve millions of litres of water, making it a game-changer in the water conservation industry.
“The true wealth of a nation lies not in its economic prosperity, but in its ability to sustainably manage and utilize its precious natural resources. As a responsible citizen, it is our responsibility to act as guardians of our water sources, and to cultivate a culture of mindfulness and conservation to combat the growing concern of water wastage. Let us come together to protect this finite resource, and secure a brighter, more sustainable future for all,” says Dr Mahesh Gupta, CMD, KENT RO.
Tumbledry Laundromat has also made water conservation a top priority. They have switched to environment-friendly chemicals and use washing machines that consume 50% less water than regular machines. This has helped the company save millions of litres of water while also reducing their carbon footprint.
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“We believe that water is not just a resource, but a responsibility. As a business, it’s our duty to conserve water and reduce our impact on the environment. By switching to eco-friendly chemicals and using water-efficient machines, we have not only saved millions of litres of water but have also shown that sustainability can be profitable. On this World Water Day, let’s pledge to use water wisely and ensure that every drop counts,” says Gaurav Nigam, CEO & Founder, TumbleDry.
Sundar Mahalingam, President Strategy, HCL Corporation, says, “HCL Group has been actively working in the sustainability space for many years now. We realized that one of the key aspects that is not getting enough attention is water across the globe. Given this, we decided to partner with UpLink, the innovation platform from the World Economic Forum to support water focussed entrepreneurs or Aquapreneurs through a 15million USD Grant over the next five years. We received over 450 applications in response to our first year’s Global Freshwater challenge. An expert committee followed by a jury sifted through each of the applications to identify the most impactful startups already working in the space of water innovation with potential to scale and replicate across regions.”
Amrit Om Nayak, Co-founder and CEO, Indra Water, adds, “There is no green economy without a sustainable blue economy. With HCL – UpLink’s Aquapreneur Innovation Initiative, we want to put distributed systems and clean water back on the global climate action plan.”
Another laundromat store startup, U Clean, has helped India save at least 34 million litres of water in the last year. This is a significant achievement, given that home washing machines are known to consume a large amount of water. By providing an alternative, U Clean has helped to reduce the amount of water that would otherwise have been flushed out during the home washing process.
While commenting on water conservation, Arunabh, founder, UClean says, “Being from an IIT background, innovation is replicated in our business. We have developed an eco-friendly range of 50% water savage in the laundry procedure, apart from this process in technology we use at UClean is well-versed in advance. On World Water Day, let’s remember the importance of this precious resource and the role it plays in our everyday lives. Water is a precious resource and conserving it should be a top priority for all of us. As a laundry company, we have a unique opportunity to make a significant impact by implementing water-saving practices in our operations”.
Boon, a water-tech startup has developed water purification systems that are upto 6x more efficient than traditional purifiers. Using Clairvoyant, our patented AI driven system, they are able to optimise systems based on actual usage, for efficiency and to adjust the mineral content.
“Our purifiers run on 70-90% efficiency compared to typical RO purifiers that run on 15-25% efficiency. This process saves millions of litres of water, it ensures that wastewater is significantly reduced and that our systems provide high quality mineralised alkaline water,” says Advait Kumar, Founder, Boon.
Our aim is to free the country from plastic bottled water by providing glass bottled water to reduce the bad impact on the environment.
“As citizens of India, it is our duty to prioritise water conservation and to adopt sustainable practices. Being a technology company, we are solving the water crisis and the access to clean water problem in the country. On World Water Day, all of us should take a pledge to use water effectively and efficiently by adopting sustainable options and practices,” adds Kumar.
Water conservation has become a pressing issue in India, and it is heartening to see that entrepreneurs are taking it seriously. By making it a prime business focus, they are not only helping to save water but are also contributing to a cleaner and greener future for India.
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