Idea Cellular has announced a cashback offer on all new 4G Smartphones. This is applicable to both prepaid and postpaid customers buying a New 4G smartphone Starting February 23, all Idea customers will get a cashback of Rs 2,000 when they buy a new 4G smartphone of any brand. Commenting on the campaign, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “The primary barrier for 4G adoption has been 4G handset affordability. The focus is on upgrading the customer to 4G by making 4G handsets more affordable. We are targeting this communication to all customers intending to buy a new 4G smartphone."
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Idea prepaid customers need to do a recharge of Rs. 199 or above, each month, to be eligible for the cashback. This special recharge offers unlimited calls across all networks, 1.4 GB/Day, 100 SMS/Day, free roaming (outgoing and incoming), for a validity of 28 days. Customers recharging with long validity MRP like 398, 449, 459 & 509 need not recharge every month with Rs 199.
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