Honda Works With Delhi Traffic Police to Promote Road Safety at India International Trade Fair 2016

In an endeavour to promote road safety and safe riding habits, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) inaugurated ‘Road Safety Programme’ in association with Delhi Traffic Police at 36th India International Trade Fair from November 15 to 27 at Pragati Maidan, New Delhi.

The intensive road safety programme and safety riding activities are intended to further spread road safety education across the citizens at the Delhi Traffic Police Pavilion, Pragati Maidan.

This year, safety riding activities will be conducted for visitors across all age groups. Children in the age group of 5-6 years will be educated on road safety through primary activities like role plays and interactive road safety digital games.

A special drawing competition will be organised and participants will get a chance to win prizes.

Family photo booths and a special Digital Selfie Zone will also be present at the pavilion.

Honda CRF 50 training motorcycles will be present at the pavilion to help young minds (9-12 years) understand the importance of safety riding in a protected & controlled environment.

Honda also plans to conduct various road safety games for adult visitors.

Riding trainer (also present at all Honda Exclusive Authorised Dealerships) will help aid riders above 16 years of age to experience over 100 possible dangers on the road.

Honda also conducted a week long (November 7 to 14) 'Safe Cycling' activity with the objective to educate students on various aspects of road safety and spread awareness through an interactive environment.

At all the locations where Honda’s 10 Traffic Training Parks are located, over 45 schools with more than 10,000 students participated in the ‘Safe Cycling’ road safety drive.

Speaking on this occasion, Y.S. Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd., said “Our association with Delhi Traffic Police and IITF has given us a huge platform to connect with people, inculcate road safety measures and promote good riding habits amongst them.”