Reliance Industries AGM 2024: Isha Ambani on Thursday emphasised the unique capabilities of Reliance Retail’s Fashion and Lifestyle division, underscoring its comprehensive reach across India’s diverse market segments.
“In Fashion and Lifestyle, our vertically integrated operations—from designing and fabric sourcing to logistics and distribution—allow us to set trends and meet the diverse fashion needs of our customers across the country,” said Ambani, who is the director of Reliance Retail Ventures Limited.
She added, “We are the only fashion player in India with a significant presence in every segment of the income pyramid, from mass market to premium and luxury segments.”
This strategic approach, according to Ambani, ensures that the company remains a leader in the industry, catering to the varied tastes and preferences of consumers nationwide.
Investments In Brands Grow
Isha Ambani added that the investment in brands like Kalanikethan, Zivame, Clovia, Amante, and Urban Ladder has given the company a strong foothold in these categories.
“Our own brands Avaasa, Netplay, and DNMX each surpassed the ₹2,000 crore ($240 million) annual sales milestone last year, while John Players and Teamspirit crossed ₹1,000 crore ($120 million) in sales. To keep up with this growth, we have established 18 domestic and 3 international design centres, ensuring our designs are locally relevant,” Isha Ambani added.
Digital Platform
Isha Ambani shared that the company has developed an end-to-end digital platform that reduces the time from concept design to store shelf to just 30 days, ensuring that the stores are always stocked with the freshest merchandise.
New formats like Yousta and Swadesh offer fast, accessible fashion, while Ajio continues to lead as an online fashion destination, with repeat customers contributing 85% of sales, she added.
Ajio Luxe
Ajio Luxe is also solidifying its position as the top fashion destination for premium and luxury customers. “Our partnerships with ASOS and Shein will bring trendy fashion products to the Indian market, keeping pace with global fashion trends.”
Beauty Category
In Beauty, Isha Ambani added that the company is building its presence through an omni-channel strategy across multiple formats, like Tira, Sephora, Kiko Milano, and Blushlace.
“We are also enhancing our beauty and personal care offerings across our existing formats—grocery, fashion, and pharma—both online and offline. Our investment in Insight Cosmetics is enabling us to create our own brand portfolio.”
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