New Delhi: The Vodafone pug is happy to help you. But not everyone's happy that it’s doing so. The Animal Welfare Board of India has taken serious objection to the pug running after the schoolbus in the Vodaphone ad.
The Board has sent a legal notice to the telecom service provider Vodafone and to the ad film maker Nirvana Films saying it is an act of cruelty towards the animal.
It says that the ad has been telecast illegally as the Boards Film Screening Committee had objected to the portion where the dog runs behind the bus.
The Board says the dog was made to chase the school van for a long time thereby causing it severe pain.
Vodafone on its part says it is clear from the pictures that the dog was not subjected to any cruelty.
A press statement released by the company says, “We have received the notice from AWB. We did obtain AWB's permission before the shoot, just as we have on all occasions in the past. It is clear from seeing the film that the dog could not have been subjected to any form of cruelty. We have sought AWB's time to explain this in person and are hopeful for an early meeting for resolution to this matter.”
The Board has however asked the company to remove that portion and submit the ad again for consideration.
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