Makeup application is frequently regarded as a multi-step process requiring a sophisticated understanding of different cosmetic products. Many people may find it difficult to distinguish between the plethora of cosmetic products and to comprehend the correct order in which they should apply them due to this complexity. Men are especially likely to experience these difficulties.
Though makeup and skincare may appear confusing at first, there is a growing interest in this art form, as seen by the large number of Indians regardless of gender identity who express their fascination with it and even choose to pursue it as a career choice.
That being said, a recent Instagram reel has gained widespread attention for humorously highlighting that the nitty-gritty of makeup application may not be everyone’s cup of tea. The video, intentionally exaggerated and dramatised for comedic effect, features a girl conducting a “makeup tutorial” for her boyfriend, quizzing him on various cosmetic products. The boyfriend, hilariously clueless, provides answers unrelated to makeup, like identifying lipstick as a fan’s capacitor, adding a unique twist to the video.
Within just one week, this entertaining clip with the caption “UPSC ki taiyari se bhi tough hai” (This is tougher than preparing for UPSC) has amassed approximately 65 million views.
A post shared by Rajan Arora (@hustlingrajan)
The beauty and aesthetics market across the globe is thriving, providing several opportunities for makeup artists, cosmetologists, and other beauty professionals. Many individuals, regardless of gender, are not just interested in cosmetics as a form of self-expression, but also as a realistic job prospect.
India’s beauty sector has grown significantly, and many people have established prosperous professions as entrepreneurs, makeup artists, and beauty influencers. It offers a plethora of opportunities, regardless of one’s level of experience with makeup or desire to pursue their interest as a career. People can start a rewarding career in the field of beauty by learning the fundamentals, dispelling gender prejudices, and pursuing educational opportunities. Today, aspiring makeup artists are encouraged to seek formal education to develop their talents and launch a successful career in this competitive industry.
Top 5 Cosmetology Institutes in the world
1. Paul Mitchell Schools
Paul Mitchell Schools are a global network of cosmetology schools renowned for providing hands-on instruction along with a comprehensive curriculum covering cosmetics, skincare, hair and nails.
2. Aveda Institutes
Another well-known chain of cosmetology schools is Aveda Institutes, which provides in-depth instruction in a range of topics related to the industry, such as hair, cosmetics, skincare, and more. Courses like makeup application, haircutting, retail knowledge, business growth, and acquiring and retaining retail clientele are among the courses taught there.
3. Pivot Point International
Pivot Point International is a prestigious cosmetology school based in Chicago, Illinois. The school’s Learn About Beauty programme emphasises experiential, interactive learning and offers a distinctive approach to cosmetology training.
4. London School of Beauty and Makeup
The London School of Beauty and Makeup provides an esteemed cosmetology programme for those seeking a higher education in the beauty and aesthetic industry abroad. The school, which has its headquarters in London, England, provides a variety of classes in hairstyling, makeup, and other beauty services.
5. Beauty Schools of America
Offering a wide range of cosmetology courses to students, Beauty Schools of America offers four locations in Florida. With an emphasis on hands-on instruction as well as job placement upon graduation, students can pursue courses in hair styling, nail technology, and skincare.
Beginner-Friendly Makeup Tutorials
For those interested in delving into the realm of cosmetology as a full-fledged professional career, undertaking long-term courses is a practical choice. However, individuals seeking to grasp the fundamentals of makeup and skincare without committing to extensive programs can explore short-term diploma or certificate courses or even turn to popular YouTube makeup channels and online influencers.
For plenty of individuals, particularly men, understanding the world of makeup and cosmetics can be difficult. Men typically lack exposure and comprehension of makeup since societal standards dictate that it is predominantly for women. However, dispelling such misconceptions is of the utmost importance since makeup is a universally accessible art form.
An example of such a social media influencer advocating for gender neutrality in the makeup sphere is Ankush Bahuguna. Through his Instagram page, “Wing It with Ankush Bahuguna,” he shares the basics of makeup for beginners. While not a professional makeup artist, Ankush collaborates and hosts guests like Prajakta Koli, Shruthi Haasan, and, most recently, Sushant Divgikr, also known as Rani KoHEnur, to showcase his makeup skills.
A post shared by Wing It with Ankush Bahuguna (@wingitwithankush)
Another well-known figure on social media for her beauty and cosmetics tips is Malvika Sitlani, a former model who is now an influencer. She is recognised for her extensive tutorials on YouTube, which include simple and practical makeup looks, typically coupled with product suggestions.
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