Coastal Granddaughter Defined
This aesthetic is all about easy-breezy looks and a cozy beachside lifestyle. Picture this: a knit sweater, tea brewing, and the sound of the waves crashing against the shore just outside. With roots in the coastal grandmother TikTok trend from the Summer of 2023, this variation has inspired a younger generation of beachy trend-setters. The coastal grandmother aesthetic was based on Nancy Meyers movies, so think of “Something’s Gotta Give,” “It’s Complicated,” and “The Parent Trap.” The coastal granddaughter vibe is more laid-back and promotes cozy living, with an emphasis on bucket hats, thrifted button-downs, and elegant, minimalist jewelry. It's the old money aesthetic meets beach babe. The coastal granddaughter is likely to enjoy listening to pop rock, journaling, riding her bike along the boardwalk, and having sunset beach picnics.
Coastal Granddaughter Fashion
Tops. The coastal granddaughter dresses for beachside success, meaning airy, flowy button-downs over bikinis, breezy linen fabrics, and cozy knits for those chillier evenings. Try draping a blue striped button down over a white bikini for an effortless naughty-cal look. If you envision the coastal granddaughter as more of an indoor gal, try a knit sweater, a fisherman's sweater, or a neutral cardigan. The buttons on the cardigan will give a similar vibe to a button-down shirt with the added touch of cozy elegance. Button-down shirts. Following Gen Z’s reinvigorated love of thrifting, consider hitting up your local thrift stores for some timeless finds. Button-downs come in all shapes and sizes, but for this specific coastal aesthetic, you want to pick out neutral tones as well as blue and seafoam green. Pattens, like stripes, are very trendy and nautically appropriate. You’ll also want a looser, oversized fit, so you can really feel the ocean breeze! Sweaters and cardigans. The coastal grandchild loves a cozy night in as much as her grandmother counterpart, so get those cable-knit sweaters and beige cardigans ready! The coastal granddaughter is always to make a mug of hot cocoa by the fireplace, with an ambient playlist playing. After all, the coast can get cold, so a comfy sweater would really come in handy. Light linen tops. For those warm summer days, a light linen or cotton t-shirt or blouse are necessary closet staples. You can throw on a breathy top to ride your bike into town, to pick fresh produce at the farmer’s market, or simply to take a leisurely stroll by the shoreline. Whatever her summer pastime of choice is, the coastal granddaughter wants to be both comfortable and chic.
Bottoms. Just like the tops, bottoms in the coastal granddaughter aesthetic have range. When spending a preppy summer in Martha’s Vineyard, khakis are key, as are linen pants and long, flowy skirts. You can also bring in denim for that nautical pop of blue. Depending on the season, mix and match them with any of the tops for the ultimate elevated beach look that Ina Garten’s granddaughter would be proud of. Probably. Khakis. These will help you fit right in to the East Coast fashion world, as these preppy pants are iconic. Not only do they go with almost everything, but they really dress up a simple outfit. Try wearing them with a sweater or cardigan to find that perfect medium between wealthy scholar and cozy coastal princess. Linen pants. These breezy bottoms work perfectly as a swimsuit cover-up! Throw them on over your bikini and walk into town for the best white sangria you’ve ever had. Or, casually lounge in them at home for a laid-back fit. No matter what, you can’t go wrong with linen in the summer. Long flowy skirts. They can be midi or maxi, as long as they keep the coastal granddaughter looking and feeling cool. A white linen skirt is perfect for more romantic beachside activity, like walking hand in hand on the sand with a coastal grandson type, or laying down a blanket for a sunset picnic. Jeans. Denim will never go out of style, so feel free to invest in a few pair of jeans to add to your coastal granddaughter look. The pop of blue will pair perfectly with a neutral button down or cardigan, and you take dress this outfit up or down, depending on the occasion. The coastal granddaughter is nothing if not versatile!
Footwear. To keep it casual but still elevated, a pair of strappy sandals, espadrilles, or classic white sneakers can do the trick. If you’re planning on going to the beach, sandals or even high-end flip flops would work. If you’re planning on a date night out to the cute Italian restaurant on the boardwalk, a pair of beige espadrilles would surely compliment a flowy white dress. For everything else beachy and cozy– there’s sneakers! Sandals. If you want your feet to be free in order to feel the breeze and sand, a pair of nice sandals are an excellent addition to any outfit. They can be strappy or simple, as long as the pedicure shines. Espadrilles. Fun fact: these rope-heeled shoes have roots dating back to 13th century Spain, along the French border. However, they can be found in your coastal cottage in no time! Espadrilles with high heels offer a great approach to spicing up an outfit, especially if you’re wearing shorts or a dress! Sneakers. A pair of clean white sneakers will add comfort and lightness to the coastal granddaughter vibe. You can wear them to go on a sunrise walk to ride your bike for full feet protection on cooler or more active days along the coast. Clogs. A trendy lounge shoe for the home, these neutral-toned slip ons are a costal granddaughter’s dream. Pair with thick socks for a cozy and coastal experience.
Accessories. Coastal granddaughters love their hats, bags, and jewelry. Whether it be a big and bouncy beach hat or a cool and casual bucket hat, accessories can make or break the coastal chic aesthetic. Bags should come in neutral shades, like beige and taupe, mirroring the colors of the shore. Jewelry should be timeless, minimalist, and if possible, thrifted! Hats. A bucket hat is a lighthearted way to tune in to the coastal granddaughter vibration, and it can be worn to nearly every daytime outing! If you want to dress it up a bit or dial up the chicness, a bigger sun hat could be cute, especially if you’re lounging beachside. Don’t forget about baseball caps, too, ideal for a windy walk or beach day. Bags. A beach tote is a great way to merge style with functionality. You can fit snacks in there, along with sunscreen, lip gloss, and whatever else a coastal cutie might need. A crochet or macramé bag are perfect for a beach setting, as their ropey appearance conjures up the image of a sail boat immediately. Jewelry. Minimal, elegant jewelry is essential to this effortless beach life brand. Think dainty gold necklaces, studs, and pearls. Thrifting or antique shopping is a fun approach to finding affordable, timeless, and classy pieces.
Outfit Ideas. Combine these closet staples to become your highest coastal granddaughter self. Don’t discount the possibility of linen or cotton dresses, as they add a touch of romance to the beachside vibes. Matching sets is another popular option for breezy summers on the coast, while still looking like coastal Barbie. Dress. A midi linen sundress could be perfect for going out to brunch or shopping locally with the girls. Romantic and effortless, linen and cotton dresses are a perfect way to look beachy, but well put together, which is exactly what the coastal granddaughter is going for. Linen set. A white matching linen set can be worn to many an occasion. Going to the beach, into town, or for a casual day-date are all wonderful opportunities to sport your top and shorts combo– while still definitely staying on trend! Blue striped button down top and jeans. This look creates a perfect bridge between the old money aesthetic and the coastal granddaughter aesthetic. The blue in the shirt will bring out the blue of the denim, and you could even tie a sweater around your shoulders for maximum preppiness. Oversized cardigan and shorts. This outfit is the epitome of balance: business up top, party down below! For cozy nights in with a hot cup of tea, an oversized cardigan and loose khaki shorts blend comfort and style, the two main principles of the coastal granddaughter philosophy!
Coastal Granddaughter Interior Design
The coastal granddaughter aesthetic has entered the world of interior design. That’s right– cozy comfy coastal chic can now be used to describe your home, adding all the cute, nautical touches that you didn’t even know were missing. If you’ve never considered neutral tones, pops of blue, or lacey cream curtains– it’s time. Here are some tips and tricks on how to turn your apartment into a trendy beach shack. Keep a muted color palette. Since the coastal grandchild aesthetic is inspired by the beach, the colors should reflect that as well. Whites, creams, and beiges are all on theme, but don’t be afraid to include blues and pale greens as well. After all, the beach is not monochromatic, so your home shouldn’t be either. Set a light and breezy atmosphere. You can do this by incorporating more white into everything– from linen bedsheets to lacey curtains to fluffy throw pillows. The white not only matches the beautiful ocean foam, but helps in creating a clean, elegant, and relaxed aesthetic. Introduce organic textures. Wood adds to the funky beachside feel, and distressed rugs along with other woven pieces create a natural, organic environment, making you feel like you’re right there on the sand! Bring in pops of blue decor.There are many different ways to do this. You can apply blue-patterned wallpaper to your living room, or adorn your coffee table with a bouquet of hydrangeas. You can also include nautical motifs, like a blue striped throw pillow, or a mason jar full of colorful seashells.
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