Make a handful of exhibits; five is a good number. Pick animals that are cheap to maintain.
Click on the animal you've placed in the exhibit, and you will see a zoo keeper face on the right of the small box that pops up in the bottom right corner of your screen. Click on the face, and it will tell you what the animal wants in its cage. Follow the instructions to make your animal happy.
Hire a zoo keeper to look after your animals. Your animals will be unhappy if they have no food, which only the zoo keeper can provide.
Make a food court. Select dirt path, and make several longer rows of it, making a good sized square of land dirt. Put a drink stand, a food stand (sea dog or hot dog are the best for the beginning of your zoo) a few picnic tables, a few restrooms and a few trash cans.
Hire a maintenance worker to mend fences and pick up trash.
After a while, you should make an aquarium with bottle nosed dolphins or orcas, and then put a show tank next to them, along with stands. People will pay to watch the orcas/dolphins show.
You'll have to hire a marine specialist, instead of a zookeeper, for marine animals.
You have to make the marine specialist have the show tank as one of their assignments, or else they won't do shows.
As soon as you can, make a compost building (away from where people walk because they don't like the smell). They are slightly pricey, but they don't have any upkeep costs, and they earn money fast. In a few months, one had made me $18,000.
Check your store and food buildings to make sure they are making you money. If after profit, the number is in parenthesis, then that's how much your building has lost. Either lower the prices or sell the building.
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