The video showcases the different ways in which parents can use their iPhones to make the best of the time they spend with their children.
Becoming a parent is one of the most exhilarating and overwhelming experiences in a person's life and modern day gadgets aim to further enhance the experience. In its latest television advertisement, Apple presents the iPhone 5S as a credible parenting tool.
The video showcases the different ways in which parents can use their iPhones and the apps in it to make the best of the time they spend with their children.
"With the power of iPhone 5s, you're more powerful than you think," the tagline says. The song playing in the ad is Life of Dreams by Julie Doiron
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