New Delhi: In this Internet revolution, a majority of consumers look online for local products or services. Why to go out and explore your requirement when you can 'get online'.
With local businesses flourishing in India in every state, city or even small towns, more and more people are connecting with Local Business online. Online presence is becoming a boost for all business small or big.
The popularity on online platforms improves the branding of a company thereby making small vendors enhance their business prospects. Today the burgeoning demand to be online is only making these small businesses to improve their profit quotient by channelizing their presence in right platforms.
Thus, local businesses are finding new ways to promote them and to get a wider area reach.
Local businesses of recent times have surely gained momentum with more and more consumers feeling the necessity to raise the bar of these small scale businesses.
Small businesses are undoubtedly vital to India's socio-economic development still nearly 95 percent of the Small and Medium Enterprises (SMEs) do not have a web presence or a website which is making them invisible to a large extent of potential customers.
There are nearly 5.77 crores SMEs in India, who accounts for nearly 95% of the industrial units in the country. It is a major source for the employment, employing about 60 million; nearly 1.3 million jobs every year and contributing more than 45 percent of India's GDP. It is in regards that one need to be promoted on various online platforms in order to improve feasibility in the market.
Web-enabled SMEs are expected to have 50 percent higher revenue and profit and 7 percent broader customer base, than their counterparts who do not have a web presence. Less than 5 percent SMEs who have an online presence; only half of them advertise through the web and less than 30 percent of them use it for e-commerce.
There are various online service providers who are helping SMEs offering them to create a free website and Business directory listing, providing them an excellence online service and assisting them to generate leads from prospective customers. It is helping local businesses to scale up and sustain them nationally.
There are several main categories under which local businessman and professionals can register them for free like Automobile Dealers, Car Rentals, Construction Machinery and Supplies Chemists, Electronics, Electrical Equipment, Fitness, Entertainment, Fashion, Lawyers, Dentists, Restaurants, Taxi services, Agriculture, etc. Local Businesses with so many advantages, is surely craving its niche in the online space. Even the Prime Minister Narendra Modi said, "At least one person from every residence should buy Khadi to promote Small Scale Business"
(Author Rahul Jalan is Director Indiaonline.in)
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