In 2017, BTS made an appearance on the Ellen DeGeneres show, where Ellen announced that the fan craze the band was generating was no less than the Beatlemania from over 50 years ago - the name that was given to the phenomenal fan frenzy the Beatles created in the early 60s. It was a phenomenon that lasted well into the 70s and can be seen even today in turgid editorials in music periodicals and carefully curated vinyl collections kept in storehouses of music connoisseurs. Recently, a BBC article about BTS fandom again drew the comparison which by now has become almost old news: BTS is today's Beatles. But is there any truth to that assumption? Rakhi Bose explores.On reel
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