Handloom textiles are experiencing a renaissance in contemporary fashion, celebrated for their unique blend of tradition and modernity. This resurgence is largely attributed to the increasing appreciation of Indian heritage and craftsmanship among global audiences.
Sangeeta Kilachand, Founder, Sangeeta Kilachand Heritage Clothing, highlights this shift. “The modern Indian customer is coming full circle,” she notes. “Where international brands once served as status symbols, there is now a growing appreciation for Indian heritage and artisanship. Indian craftsmanship is championed like never before, and it’s a thrilling time for those of us dedicated to reviving generational crafts. Today, designers are delving into the archives, showcasing ancient techniques and antique embroidery. The global spotlight on Indian designers and the influx of new brands reflect the rising popularity of handloom textiles.”
Echoing this sentiment, Stuti Dhanuka, Founder, Terra Luna, emphasizes the sustainability aspect of handloom fabrics. “With drastic climatic changes and depleting natural resources, sustainability is imperative. Handlooms and village artisans offer a solution. 100% organic khadi, hand-spun and hand-woven without electricity or fuel, epitomizes sustainable cotton fabric. Modern brands are reimagining khadi with contemporary styles, vibrant colors, and eye-catching patterns, providing eco-friendly alternatives to conventional apparel.”
Vridhi Somani, Founder, Vridhi Somani, further underscores the fusion of tradition and innovation. “Handloom textiles hold an irreplaceable position in contemporary fashion, blending tradition with modernity. The intricate craftsmanship and unique techniques passed down through generations add unparalleled depth to modern designs. As a couture designer, I am continually inspired by the heritage woven into each fabric.:
Embracing handloom not only preserves cultural legacy but also promotes sustainability and ethical fashion practices. Integrating these timeless pieces into couture creates garments that are both fashionable and meaningful.
Anjali Patel Mehta, Founder, CEO, and Creative Director of Verandah, highlights the role of handloom in showcasing regional artistry. “Handloom allows designers to present artisans’ talents in contemporary ways. My collaboration with Sarfraz Khatri, modernizing Ajrakh printing in bohemian silhouettes, is an example. Designers like Rahul Mishra and Sanjay Garg have also elevated handloom. At Verandah, we’ve incorporated handlooms into collections, using fabrics like Jamdani and Bengal mul in kaftans and separates. Our first collection, sold at Taj Khazana, was handloom-based, though supply chain challenges persist. Capsule collections address these issues, offering international designs with quality. Even simpler fabrics, like Bihar’s khadi checks, have been used in resort dresses. Verandah celebrates handloom, blending traditional techniques with modern, sustainable fashion for an international appeal.”
The impact of handloom on contemporary fashion is a testament to its enduring relevance and adaptability. As designers continue to explore and integrate these rich traditions, the future of handloom textiles looks both vibrant and promising.
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