Salvatore Ferragamo is the latest fashion house to merge its men's and women's shows, with plans to switch from four to two runway shows a year. Friday, November 24, the Italian fashion house announced that its men's and women's collections will be presented in a single mixed show from 2018.
The move towards mixed men's and women's shows took off in 2016 and has been gradually gaining ground among ready-to-wear fashion houses, in turn shaking up the schedules of the industry's various Fashion Weeks. Salvatore Ferragamo is the latest label to make the change, with mixed shows on the agenda from 2018.
In a statement, the fashion house said that the decision "reflects the strategy of the brand aimed at harmonizing the men's and women's collections in a market which requires a stronger and defined positioning with precise stylistic codes."
Salvatore Ferragamo will stage its first combined men's and women's show when presenting its fall/winter 2018-2019 collections in February in Milan.
Burberry was a pioneer in the field of mixed shows, announcing this major shake-up in 2016, along with a move to the "see now, buy now" model. Since then, Vivienne Westwood, Paul Smith, Kenzo, Coach and Gucci -- to name just a few -- have also chosen to present men's and women's collections in a single show.
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