Apple, Microsoft, and Amazon are among the most valuable brands in the world. Not only do they continue to dominate the tech space, but overall, these brands have consistently ranked as some of the most influential and powerful ones globally, occupying the top spots.
As per Interbrand’s Best Global Brands 2023 list, these brands still hold the top positions. Let’s take a look at the top tech brands with the most brand value and growth.
Interbrand’s Best Global Tech Brands of 2023:
Apple – The iPhone maker holds the top spot as the brand with the most value, and it has experienced a 4% growth compared to last year. It makes aspirational products, tools that help creatives and is among the most profitable in the tech space.
Microsoft – The company behind Windows and the iconic Office suite takes the second spot in the overall Best Global Brands 2023 rankings. The rank has remained unchanged since last year, but it has seen steady growth at a rate of 14%.
Amazon – The e-commerce giant, known for producing some of the most innovative tech such as the Alexa-powered Echo lineup and Kindle E-reader, occupies the third rank.
Google – If any company has made our lives easier than ever, it’s Google. Not only does it provide the most useful online tools, but its advances in artificial intelligence and the Google Pixel phones are noteworthy. It experienced a growth of 3% and remains fourth on the list.
Samsung – The iconic South Korean brand behind the Galaxy lineup of smartphones occupies the fifth spot on Interbrand’s list, representing one of the few Asian brands in the top ranks.
Cisco – While this brand may not be as glamorous or popular as some of the others, it plays a significant role in facilitating much of what happens in and around internet connectivity. Cisco holds the 15th spot on the list.
Instagram – This social media platform is widely used by the youth, thanks to the proliferation of Reels and its overall user-friendly interface. Instagram also remains the top choice for people to document their lives by posting pictures, stories, and more. It was acquired by Meta for just $1 billion and stands as one of the most iconic acquisitions of all time, holding the 16th spot.
Adobe – Its suite of tools for creative professionals, including Photoshop, Premiere Pro, and After Effects, are among the most used software in the world. The maker of these tools occupies the 17th spot on Interbrand’s list.
IBM – Ranking as the 18th best global brand, IBM remains one of the key cloud service and cognitive solutions companies globally, witnessing a 2% growth.
Oracle – Occupying the 19th spot on the list, Oracle has a brand value of $34,622 million. Primarily working in the domain of cloud technology and computing infrastructure.
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