Haptik Bounces Back as an AI Powered Virtual Assistant

Haptik today launched version 5.0 of the app.

Powered by a combination of machines and humans, the chat-based app helps users perform daily tasks as well as facilitate multiple end-to-end transactions on a single platform.

Haptik 5.0 implements the culmination of learnings from over 2 million users and is almost a relaunch that company has been working on for close to 6 months.

One of the key new features of Haptik 5.0 is the inbuilt SmartWallet that would allow users to complete commercial transactions with a single tap without having to leave the chat interface.

The new version also features an expanded partner ecosystem of over 25 category-leading brands across segments to include Uber, Zomato, BookMyShow, Goibibo, Cleartrip and UrbanClap among others.

Haptik 5.0 also features ‘Genius Mode’, a feature powered by artificial intelligence that allows personalisation of services and offerings.

The technology (which can be turned off by users) curates and recommends services and offerings based on the users’ personality and transaction history on the app.

Commenting on the launch of Haptik 5.0, Aakrit Vaish – CEO, Haptik said, “With Indians spending 75% of their time on smartphones on a text or chat interface, it has been our endeavour to improve that experience by leveraging technologies such as artificial intelligence and machine learning.”

Haptik processes requests for a wide range of services that includes travel bookings, movie tickets, cabs, restaurant reservation, repair services, and many other services.

The app’s most popular feature is reminders, where users actually receive an automated call for day-to-day activities and chores.

Currently, Haptik has an average rating of 4.55 on Google Play with over 75,000 reviews.