Swiggy, in partnership with the Singham Again team, delivered 11,000 vada pavs to underprivileged kids in Mumbai, thereby creating a Guinness World Record. This famous fast food which is native to Maharashtra was delivered in a single delivery across multiple locations in the financial capital of India. The vada pavs from MM Mithaiwala were delivered to children supported by the Robin Hood Army, an NGO that fights hunger by surplus food distribution across Mumbai.
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The first stop was Airport High School & Junior College in Vile Parle, where Ajay Devgn, Rohit Shetty and Swiggy Co-founder Phani Kishan received the order. The vada pavs were distributed across schools supported by the Robin Hood Army in Bandra, Juhu, Andheri East (Chandivali and Chakala), Malad, and Borivali.
“We are elated to have collaborated with Swiggy for this record-breaking delivery of vada pav, bringing food and joy to children. Just like Singham’s larger-than-life personality and strong ethics, this initiative has achieved a meaningful cause,” said director Rohit Shetty.
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Phani Kishan, Co-founder and Chief Growth Officer of Swiggy, added, “In the 10 years of Swiggy, we have delivered millions of vada pavs across Mumbai, and other cities. We’re going XL by teaming up with Singham Again to set a Guinness World Record for the largest single food order for Vada pavs. This exciting event perfectly captures Swiggy’s commitment to delivering food whether big or small—and celebrates the love for Mumbai’s iconic street food in a truly spectacular Singham style.”
The idea to feed underprivileged children was conceptualised and executed by Havas Play.
Mohit Joshi, CEO of Havas Media Network India, said, “We’re always driven by the ambition to create meaningful connections through meaningful media that reflect cultural shifts. With Swiggy, we’ve once again tapped into the pulse of pop culture, delivering a campaign that’s bold, innovative, and community-focused. Securing the coveted Guinness World Records title for the largest vada pav delivery exemplifies not only the disruptive potential of Swiggy XL but also our strategic vision in crafting high-impact, culturally resonant campaigns that redefine the industry. ”
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