Many restaurants around the world serve frozen food prepared days or even weeks in advance. Despite this, customers enjoy their meals without questioning how fresh they are. Recently, a YouTuber Stanley Chen decided to play a clever prank on this trend. He set up a fake fine dining restaurant as a joke and attracted a large crowd eager to try his gourmet dish, which was just a simple instant ramen.
The content creator, who previously worked at a restaurant that falsely claimed to serve fresh food, realised this experience could become a fun and eye-opening video. He turned his past experience into a humorous stunt, showing how easily people could be fooled into thinking they were enjoying high-end food when they were actually eating basic noodles.
In the Instagram video, Chen said, “100 strangers who have spent over three hours lining up just to try some instant ramen. But why? Seven days ago I created a fake five-star ramen restaurant and called it, Nise Ramen, or translated from Japanese, Fake Ramen. We took some photos, set up a completely fake website and made TikTok about Nise which went viral. It went so viral, I started only letting in influencers who had over 100,000 followers. Everyone else would have to wait outside. To make it even fancier, we then set up a projector to play scenes of mature, served all of our instant ramen, plant plots and even hired a DJ to play nature noises and called the experience, Ramen forest.”
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Since Stanley Chen shared the video on Instagram, it has garnered over 2 Million views.
Reacting to the video, a user wrote, “Bro could’ve made millions but decided to expose himself.”
Another shared, “Proof that marketing is never about the product, but how it makes you feel, that makes the money.”
“This is peak entertainment,” a comment read.
Another wrote, “This kinda reminds me of fake luxury store test in LA their shoes are like $30 but they sell it for like $400.”
An individual shared, “This shows how brainwashed are these young ones. Believe everything they see on social media. This world is so doomed.”
One more added, “A proof that ‘fake it till you make it’ works.”
At the end of the video, Stanley Chen and his friends, who were part of the prank, asked the guests about their experience. To their surprise, the customers were happy with the ramen, saying it tasted like home-cooked food, while others said they would return for more. When asked how much they would pay for the meal, a customer estimated that the dish was worth $45-$50 (approximately Rs 3000-4000).
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