Luxury sports car giant Automobili Lamborghini has revealed its revamped logo after more than two decades.
The decision to refresh the iconic symbol is part of a new strategy aimed at matching the brand’s values of courage, surprise, and genuineness.
This move is a big step in the company’s broader transformation plan called Direzione Cor Tauri, which focuses on sustainability and reducing carbon emissions, as reported by Motorbeam.
The updated logo sports a wider Lamborghini font compared to the old one, with simple but striking colors. Black and white stay as primary shades, representing the brand’s identity, while yellow and gold add energy and flair.
The famous bull emblem, synonymous with Lamborghini, has also been given a makeover. It now appears on its own on digital platforms, separate from the traditional shield, making it more visible and impactful.
Aside from the logo, Lamborghini has introduced an official font inspired by its cars’ unique designs, reflecting the company’s style and principles. Moreover, a new set of icons, created with Lamborghini Centro Stile, will be used consistently across digital platforms, ensuring a unified brand image.
This strategic update comes as Lamborghini looks to the future with renewed focus on innovation and determination. The redesigned logo not only represents a visual change but also signals a broader shift in the company’s direction, in line with the goals of the Direzione Cor Tauri program.
By embracing these changes, Lamborghini aims to inspire future generations while staying true to its legacy of pushing boundaries and challenging norms. The fresh logo symbolizes the brand’s dedication to progress and sustainability, marking a new chapter in its rich history.
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