India captain Rohit Sharma is one of the greatest and most sought-after cricketers of the current generation. A successful skipper in international and franchise cricket, Rohit is currently leading India at the T20 World Cup 2024.
Last year, he was at the helm when India made it to the 2023 ODI World Cup final unbeaten.
While Rohit’s captaincy style – be with the leading from the front, manoeuvring tough situations, taking smart calls on batting and bowling order remains unmatched on the field, off the field too, his humour and affable nature make him one of the most coveted personalities for brands, in India as well as globally, with ever growing relevance in pop culture and as an iconic representative of brand India. His hold over fans and brands alike is unparalleled.
Rohit’s online presence propels brand campaigns for maximum recall and resonance. Brand Rohit on social media continues to grow with a cumulative community of 81+ million across platforms. On Instagram alone, as he has recorded the most follower increase in 2024 across all Indian cricketers and a 100% increase in engagement on static posts from 2023 – A big indicator of the love that continues to build for him on and off the field, and influence he is able to deliver across an enviable portfolio that continues to grow across categories
When asked about appeal to brands and fans, Nikhil Bardia, Head, Rise Worldwide (the agency that manages Rohit Sharma) says, “Rohit Sharma has been one of the most sought-after celebrities in the endorsement space, with brands looking at the impact that he has across the country and also globally. Brands across categories seek Rohit as he possesses great affinity with their consumers and has demonstrated values and purpose as an individual, which resonate very strongly with the brands he endorsed, as an individual, family man, captain and team mate.”
He continues, “Given Rohit’s quirky, straightforward personality, brands also find value on using his unique behavioural moments as moment marketing assets. While endorsements are one thing, the ability to connect instantly for the big-small moments in a brand and consumer’s life is what truly makes Rohit stand apart.”
From the larger portfolio which approx. stands at 30 brands; select associations go beyond endorsements and extend to equity and licensing partnerships as well. Sharma’s collaborations span various industries, showcasing his broad appeal and preference among Indian audiences. His portfolio includes sectors like sportswear, FMCG, BFSI, real estate, quick-delivery platform, Fantasy sport, edtech, fintech, healthcare and wellness and exploring travel &hospitality, auto, pipes among others, highlighting his versatile influence.
While endorsements are one thing, the ability to connect instantly for the big-small moments in a brand and consumer’s life is what truly makes Rohit stand apart.
Stay updated with the latest from T20 World Cup 2024. Explore T20 World Cup Match Today. Check Updated list of Highest-run getters and Highest Wicket-Takers In T20 World Cup 2024. Check T20 World Cup 2024 Points Table and players with the Most Sixes, Most Fours , Most Fifties And Most HundredsIn T20 World Cup 2024.
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