Mealtime has become a battle in trying to get young children to eat a variety of healthy foods for millions of families around the world.A study commissioned by Abbott Nutrition, across metros among toddlers to understand fussy eating behaviour in India revealed that in Hyderabad, 96 percent of mothers have children that are fussy eaters and over 42 per cent of these mothers worry about their children’s nutritional requirements.29 per cent of the mothers experienced t h a t their children were susceptible to cold and cough frequently and 31 percent believed that fussy eating impacted their children’s overall performance at school.To address the mealtime challenges faced by mothers, Abbott a global organisation in science based nutritional products has launched ‘Abbott SureMoms’ --- a parents education and engagement initiative.It is a firstof- its-kind multi touch-point initiative.Parents can also call the toll-free number 1800-22-0046, from anywhere in India to seek personalised expert nutri-counselling.A website with comprehensive information on nutrition and health, including access to the six steps to raise healthy eaters, aspects of fussy eating, managing fussy eating and the importance of balanced nutrition will be available soon.Abbott will also work the leading schools, nutritionists and pediatricians to create awareness on the importance of right nutrition and help parents encourage healthy eating habits amongst their children.
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